Apparently People magazine has the methodology. And the price is $14 million. Of course, that's only for the North American rights.
The good news is that the proceeds will benefit children around the world. The bad news is that People magazine spent $14 million for the rights to own baby photos. Which of course means that they believe consumers are really interested in seeing the baby photos. Which means we've all gone mad.
Don't get me wrong, I love babies as much as the next guy; in fact, probably more. But here is the value I would put on seeing a photo of the Brangelina tikes: $0.
Hopefully the foundation will make better use of the money than People magazine did.