Thursday, November 4, 2010


I have been thinking a great deal lately about the state of marketing.

Maybe it's because we have come to the end of the first decade of the new millennium. Or maybe because Sweeney is about to celebrate its 25th anniversary. Or possibly it's because I can not remember a time in my 30+ years as a marketing professional when I was so confused about where the industry is heading.

And then I remembered something my wise hero Kurt Vonnegut once said: "We are here on Earth to fart around. Don't let anybody tell you any different."

Suddenly - in this context - the state of marketing seems less of an issue.

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