Wednesday, July 22, 2009

TV Remains King of All Media

The Nielson Co. reported this week that the average U.S. home now has more TVs than people - 2.86/household to be precise. That's a lot of TVs. According to the same reports, more than 114 million homes in the U.S. have at least one TV; if my math is right, that's 90% (the Census Bureau reports there are now 128 million "housing units" in the U.S.).

I don't know - maybe it's because I've always loved TV so much - but 10% of households have no TV? I am amazed.

But then again, did you know...

• Less than 90% of Americans have a mobile phone.
• Only 80% of U.S. households have Internet access.
• There are fewer than 10 million U.S. Twitter users (some reports say only 1 million).
• Facebook claims to now have 250 million global members; that's just 3% of the global population and only a sliver of the U.S.
• About 1,400 daily U.S. newspapers are currently circulated to 48 million readers.
• More than 200 million iPods have been sold worldwide.

And of course there is the radio - in your home and in your car and in your office and on your mobile device. And there are books and movies.

But TV remains the king of all media. At least for today.

“Television is an invention that permits you to be entertained in your living room by people you wouldn't have in your home.” - David Frost

1 comment:

  1. Television will never go away. It will indeed evolve -- which is a beautiful thing a wise man once said. Check out this article from Chief Marketer
    And, have you seen Microsofts Xbox Project Natal? The TV will be come the center of our world. It's almost scary. Check out the Announcement Trailer and Claire's reflection in the Lionhead segment.